Explore the Future of Embedded Insurance

Embedded insurance is changing the game for how products are sold and experienced. By integrating insurance directly into the platforms where customers already shop, companies can offer seamless protection at the point of sale—no extra steps, no friction. This shift is powered by APIs, which make it possible to connect insurers with partners quickly and efficiently, creating a win-win for businesses and their customers.

Redefining Insurance with APIs

Embedded insurance represents a fundamental shift in how insurance products reach consumers. Rather than requiring customers to seek out separate policies, embedded insurance weaves coverage directly into the purchasing journey—whether that's buying a bicycle, booking a trip, or completing an online marketplace transaction. This approach removes barriers, increases conversion rates, and delivers a more intuitive customer experience.

Bikmo, a specialist cycling and active lifestyle insurer, recognized early on that APIs would be the key to scaling their embedded insurance offering. With a growing network of partners—from bike retailers to online marketplaces—Bikmo needed a way to enable seamless integration without overwhelming their development team or creating bottlenecks in the onboarding process.

The catalyst for Bikmo's transformation was Apiable. By adopting Apiable's API management platform, Bikmo gained the tools they needed to standardize their API offering, streamline partner onboarding, and communicate the value of their products in a language that business stakeholders—not just developers—could understand.

How Apiable Enabled Bikmo's Embedded Insurance

Apiable provided Bikmo with a comprehensive platform that addressed the core challenges of scaling an API-driven insurance business:

Plug-and-Play API Platform: Apiable gave Bikmo a fully managed API portal where partners could discover available insurance products, explore documentation, and begin integration on their own terms. This self-service approach dramatically reduced the time and effort required to bring new partners online.
Partner-Friendly Onboarding: With Apiable's developer portal, Bikmo's partners could sign up, generate API keys, and access sandbox environments without needing direct support from Bikmo's team. This frictionless onboarding experience meant that partners could start testing and integrating within minutes rather than weeks.
Business-Focused Communication: Apiable helped Bikmo present their API products in a way that resonated with business decision-makers, not just technical teams. By framing APIs as business solutions—complete with clear pricing, use cases, and value propositions—Bikmo could engage a broader audience and accelerate partnership discussions.

Together, these capabilities allowed Bikmo to scale their embedded insurance offering rapidly, onboarding new partners and launching in new markets with confidence and efficiency.

Embedded Insurance in Action: The buycycle Story

One of the standout examples of Bikmo's embedded insurance success is their partnership with buycycle, a leading online marketplace for pre-owned bicycles. Through Bikmo's API, buycycle was able to offer insurance coverage directly at the point of sale, giving buyers the option to protect their purchase without leaving the platform.

Ease for Customers: Buyers on buycycle could add insurance with a single click during checkout, making the process effortless and intuitive.
Increased Revenue: By embedding insurance into the purchase flow, buycycle unlocked a new revenue stream while enhancing the overall customer experience.
Customer Trust: Offering insurance at the point of sale gave buyers greater confidence in their purchase, increasing satisfaction and loyalty.

This partnership demonstrates the power of Apiable's API platform in enabling real-world embedded insurance solutions that deliver measurable value for all parties involved.

Why Embedded Insurance Matters

The embedded insurance model is gaining momentum across industries, and for good reason. By meeting customers where they already are, businesses can:

Enhance Customer Experiences: Embedding insurance into existing purchase flows removes friction and creates a seamless, integrated experience that customers appreciate.
Boost Revenue Streams: Partners who offer embedded insurance can generate additional revenue without developing their own insurance products, while insurers like Bikmo can reach new audiences at scale.
Streamline Operations: APIs automate the integration process, reducing manual work and enabling faster time-to-market for new partnerships and products.

As more industries recognize the benefits of embedded insurance, the companies that invest in robust API infrastructure and partner-friendly platforms will be best positioned to lead the way.

Dive Deeper into Bikmo's API-Driven Success

Want to learn more about how Bikmo leveraged APIs and Apiable to revolutionize their embedded insurance business? Download the full whitepaper to explore the details of their journey, the technical and business strategies they employed, and the results they achieved. Whether you're an insurer, a platform operator, or a business leader exploring embedded solutions, this case study offers valuable insights into the future of API-driven insurance.

API Revolution: Bikmo's Journey with Embedded Insurance